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Sweaty Betty strategy, Black Friday 2023, secret shoe shopper and more in November s Drapers

Peak trading Following a wash-out summer and a delayed start to a warm autumn/winter, fashion retailers are doubling down on mid-season Sales and Black Our cover star this month is Melissa Mullen, global brand president of Sweaty Betty, who explains in the Drapers Interview how she keeps the female-focused 25-year-old sportswear label moving forward.

Autumn Budget: rates freeze and VAT-free return among retailers wishlist

Retail executives and industry bodies told Drapers they are hoping for a business rates freeze and the reintroduction of VAT-free shopping in the Treasury’s Autumn Statement, set to be delivered by chancellor Jeremy Hunt on 22 November.

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