A behavioral advertising cookie typically refers to a cookie that is used to track the websites a consumer visits for the purpose of identifying advertisements that may be of particular interest to the consumer and then serving such advertisements to the consumer.
A behavioral advertising cookie typically refers to a cookie that is used to track the websites a consumer visits for the purpose of identifying advertisements that may be of particular interest to the consumer and then serving such advertisements to the consumer.
A cookie banner refers to pop-up notice on a website that discusses the site’s use of cookies. Little standardization concerning how cookie banners are deployed. Websites can position them in different places on the screen. Cookie banners also utilize different language.