The list of farmers' complaints is long, ranging from stringent environmental regulations to cheap imports from non-EU nations like Ukraine and Morocco.
#BoycottZara began trending on X (formerly Twitter) as social media users criticised the images. There were claims that coffins, phosphorus powder and the map of Israel were also depicted
Clothing retailer Zara is receiving backlash and calls for a boycott after posting images from its latest campaign that critics say allude to scenes from the conflict in Gaza.