personal finances to manage their businesses online us we the marketing association and counsel of the better business bureau. have gone directly to customers these organizations have and ask what s important to them longstanding effective respective compliance programs leveraging to cover the so while there is that sensitive principles. any company that claims to information there are other comply but fails to do so could aspects of the information with face ftc enforcement for us that might not be if it was another company treated in the deceptive practices the program same more sophisticated way. progress is an exciting the work continues. one of the major benefits of the .. industry s self regulation is ability to respond quickly to changes to technology and business practices. but simple, recently some policymakers raised concerns that the the clich for advertising purposes could be used as the basis for employment to help insurance. i want to emphasize these are hypot