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People are mistaking desserts for toothpaste in Colgate s PSAesuqe ad that takes on sugar

Made by Ogilvy, the ad seemingly wants to initiate a behavioural change in Indian consumers’ night routine.

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Cadbury Dairy Milk Silk plays fairy godmother on V Day; uses AR magic to spread secret messages of love for budding teenage romances

Scan the pack, write your message, share the link. Your loved one, when pointing their phone at a Silk ad, sees your message and not the ad.

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