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Kikkoman develops data-backed flavour pairing system to localise products for Indian market

Japanese brand Kikkoman is using research and data to identify Indian ingredients that are best paired with its soy sauce, in an effort to accelerate product development and further penetrate the local market.

Japan Focus: Kikkoman s growth in India, Carlsberg Malaysia-Asahi partnership ends, Asahi s new procurement arm, bento culture and more

Kikkoman’s goal for the Indian market, Carlsberg Malaysia’s exclusive distribution partnership with Asahi to end this year, Asahi targets cost savings via new procurement arm, demand for RTE products in convenience stores, and the countdown to Growth Asia 2023 feature in this edition of Japan Focus.

Kikkoman looking to become mainstay in Indian market amid diversifying food preferences

Japanese sauces brand Kikkoman is seeking to cement its foothold in the Indian market via food service partners and retail channels, with the firm believing local consumers are becoming increasingly receptive of international flavours.

As Indians embrace sashimi and paneer maki rolls, Japanese cuisine goes beyond big cities and luxury hotels

As Indians embrace sashimi and paneer maki rolls, Japanese cuisine goes beyond big cities and luxury hotels
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