Dont wait, communicate. Make your emergency plan today. To talk a little bit more about this, christina farrells the Deputy Commissioner for external affairs at new york city emergency management. Hello and good morning to you. Good morning. First of all, the purpose behind the psas. Howd it come about . Weve actually been doing this since 2009 with fema and the ad council, and we work with them as an ad agency to create ads that will run in spanish and english on tv, radio, billboards, the internet. And its really to have new yorkers take a second while theyre watching tv or listening to the radio and remember that preparedness is important. We focus on families, on them communicating, having a plan. So when emergencies do happen, as we though they will, people have actually thought about it and done a little bit of work. Of course, we have to talk about the third anniversary of Hurricane Sandy. And with regards to that as we what lessons have we learned . Particularly from the citys