The symbolic festival bids adieu to a horrible year for the hospitality industry.
For the third consecutive year Hotel Royal Chiaohsi in Yilan, Taiwan, is collaborating with Ogilvy Taiwan on a branded theme campaign. This year, they aim to turn the pandemic-driven tourism crisis into an opportunity for inspiration, with the “Farewell in Poems and Salt” festival.
Employing the literary powers of 12 contemporary Taiwanese poets, the festival integrates online and offline poetry events, including three themed Poetry Rooms at Hotel Royal Chiaohsi. It encourages everyone to use words and actions to overcome the negativity that has consumed the hospitality industry this year and to welcome a brighter, healthier new year.