Zeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several endorsement deals in recent months and brands say the trend is not about the allure of nostalgia but to leverage how these actresses are reinventing themselves and breaking the stereotypes.
Zeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several endorsement deals in recent months and brands say the trend is not about the allure of nostalgia but to leverage how these actresses are reinventing themselves and breaking the stereotypes. Cosmetics and beauty company Forest Essentials, Oppo phones, and fintech platform Cred signed Zeenat Aman. Neetu Kapoor has been roped in by Mankind Pharma s petcare brand and PepsiCo s Lay s chips, while Neena Gupta now endorses electric vehicle Eblu Feo and P Mark edible oil.
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From gold and silver coins depicting the Ram Darbar to Ramayana-inspired jewellery and miniatures of the new temple complex in Ayodhya, several large brands are in the process of launching their spiritual collections over the next few weeks. Kalyan Jewellers, one of the largest gold retailers in the country, will be opening a store in Ayodhya early in February. This showroom will have silver and gold coins from 4 - 30 grams on which Lord Rama will be the main deity.