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We ask experts if an apology is required even in situations when a brand has been targeted by trolls for taking a position on an issue

Sridhar ramanujamSamit sinhaLloyd mathiasKaran kumarHarish bijoorBestmediainfo bureauStar awardsHarish bijoor founderHarish bijoor consultsBusiness strategistAngel investorManaging partnerAlchemist brand consultingSenior vice presidentChief marketing officerWhen shoulda brand apologise