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Alcohol Beverages Advertising Code sets record number of determinations in 2020 January 28, 2021 8:55 The Alcoholic Beverages Advertising Code (ABAC) saw a record number of 113 determinations in 2020 in response to 208 complaints. Data released as part of the ABAC’s fourth quarter of 2020 also detailed several initiatives undertaken in response to high complaint levels in Q4 and the year in general, including a variety of training initiatives. Matso’s advertising was found to have breached the ABAC Standard “2020 has set a new record for determination levels, with 208 complaints and 113 determinations, one of which is pending decision,” ABAC chair Harry Jenkins AO noted. ADVERTISEMENT Jenkins said it was “a large increase in determinations”, significantly more than the 68 determinations the panel made last year and is a credit to the chief adjudicator, the Hon Professor Lavarch AO and everyone that supports and participates in the process, that all were considered

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