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The coronavirus pandemic dished out a major stumble for fashion rental company Rent the Runway, as many consumers opted for less fancy wardrobe options to work from home.
Still, Campbell said that there s still room for hope for the brand, which was founded in 2009. The bulk of their customers did not cancel their memberships, she said. They just put them on hold.
That being said, Campbell said that Rent the Runway likely is going to need to do something to stay viable. An acquisition seems unlikely because there s really nobody out there who can that business model very well. An IPO would provide a much-needed cash infusion.