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HDFC Life s latest campaign #InsureKareinBinaDelay is a reminder to secure your life

Mumbai (Maharashtra) [India], May 5 (ANI/NewsVoir): HDFC Life, one of India's leading life insurers, has always focused on driving awareness about life insurance as a product category. HDFC Life's campaigns are largely insight-driven, aimed at addressing the need for better understanding of life insurance. Through its latest campaign, #InsureKareinBinaDelay, HDFC Life endeavours to educate consumers on the critical role that life insurance plays in securing a family's dreams and their financial future. In a way, this campaign works as a reminder to buy life insurance before it is too late. The ad film 'Patri' is about a young, married couple on their first train-trip together, where they meet a co-passenger, a lady in her early fifties, whose story inspires them to prioritise purchasing life insurance. Watch the 'Patri' film, here. Further, the film also serves as a connection between the present and an older campaign film by HDFC Life, 'Har Sapne Ka Aad

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