The year that was: The Indian wedding scene January 20, 2021, 11:41 AM IST
Ankur Sarawagi, India country head
The average Indian wedding spanned multiple days with several ceremonies leading up to the main wedding day. While the concept of weddings remained the same, there are elements that were modified to make each wedding day different from another. Over the past few years, couples have been experimenting with personalisation – from decor to destination weddings, to cross-cultural weddings to bring the best of everything together.
Before the pandemic, the concept of the ‘big, fat Indian wedding’ was widespread. COVID-19 affected every industry and the wedding industry has been no different. Health and safety concerns caused couples to postpone and even cancel their special day. The Global COVID-19 Weddings Report released by The Knot Worldwide, the leading wedding technology company in the world, notes that three-fourths of coupl