I’ve been following www.fastcompany.com’s World Changing Ideas Awards for a couple of years and this year’s winners had so many across-the-board topics that it made it difficult to pick out
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What will win at Cannes Lions this year? We asked Dentsu International’s global chief creative officer Fred Levron to pick his favorite (with the caveat that it couldn’t be Dentsu’s work). He explains Dole’s Piñatex Initiative is going to give Dole, and its agency L&C, some trophies for their mantle while at the same time helping to save the planet.