Energy bars in India: Happy Bars taps into health trend with new protein and vegan offerings India energy bar brand Happy Bars will soon be launching a protein bar, followed by a vegan bar later down the road, as it seeks to cater to the rising demand for active nutrition and vegan products in the country.
The development comes as the nearly two-year-old company, Fitsport Nutrition Foods, hit its milestone of having sold one million Happy Bars.
The Hyderabad-based firm currently has only one SKU under the Happy Bars brand. The product is an energy bar mainly made of seeds and nuts, such as almonds, pistachios, sunflower seeds, pumpkin seeds, as well as cow ghee, dates, and jaggery.