Two tipples for the season and the inspiration behind their creation
December is a time for hotel beverage programs to take advantage of guests’ good spirits and elevate revenues through holiday-themed cocktails that have a seasonal backstory to enhance the customer experience. Under pre-pandemic conditions, holiday-themed cocktails traditionally drive incremental revenue in hotel bars and events, especially with corporate groups and year-end parties.
While the pandemic continues to sideline business travel and corporate events at many hotels throughout the U.S., the Caribbean is heating up with leisure travelers looking to escape winter weather and enjoy the holiday season. For example, the enormous 3,805-room Atlantis Paradise Island in the Bahamas recently reopened on December 10 after being closed most of the year due to coronavirus.