Stout brand Connor s hands Lion & Lion digital duties for Malaysia Details 23 April 2021
Stout brand Connor s Malaysia has appointed Lion & Lion to handle digital duties for the market for 24 months, following a pitch that saw four agencies vying for the account. Jeppe Carlsen, group director, new business and strategy told
A+M that rather than just doing a simple social media strategy, the team presented a larger creative version for the brand to help support the overall brand experience through integrated digital.
At the same time, the agency has brought on board Krishna Kumar (pictured below left) as regional head of strategy and Banumathi Selladuray (pictured below right) as regional head of media, to drive innovation and growth across the company’s key markets and offices. Based in Kuala Lumpur, both will report to Carlsen and will play a pivotal role in delivering impact through creative and digital-first solutions to businesse