Enterprise Holdings and Comarch Discuss the Customer Experience & Loyalty
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NEW YORK, May 13, 2021 /PRNewswire/ Comarch, a global software house delivering customer engagement and marketing solutions, today released a
Coffee with Comarch Loyalty, featuring Patsy Rey, who has spent nearly 30 years fostering customer loyalty at
Bindu Gupta, interviews Patsy Rey, Loyalty Marketing Director at Enterprise.
Rey discusses the difficulties Enterprise faced as a result of COVID-19 and how the brand changed its strategy to focus more on the customer s needs. It was fantastic to see how we and so many other companies in a variety of industries were able to pivot and shift to adapt to the conditions that were out there, said Patsy. Brands really did embrace a new strategy and put the customer at the center of everything they were doing.
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