by Madeline Pace, The Well, UNC-CH December 23, 2020 .
What children’s toy could be so special that 200,000 parents are willing to wait hours to enter an online lottery or pay an outrageous markup price to third parties? Apparently, a play couch that was inspired by the company founders’ aversion to the cheap futons in their Carolina dorm rooms.
Co-founded by Carolina alumni David Baron ’12, Ryan Cocca ’13 and Hannah Fussell ’14 and headquartered in Butner, North Carolina, Nugget Comfort manufactures play furniture out of foam cushions that allow children to use their imagination and configure the cushions into couches, beds, chairs, slides or even forts any structure that inspires them.
What children’s toy could be so special that 200,000 parents are willing to wait hours to enter an online lottery or pay an outrageous markup price to third parties? Apparently, a play couch that was inspired by the company founders’ aversion to the cheap futons in their Carolina dorm rooms.
Co-founded by Carolina alumni David Baron ’12, Ryan Cocca ’13 and Hannah Fussell ’14 and headquartered in Butner, North Carolina, Nugget Comfort manufactures play furniture out of foam cushions that allow children to use their imagination and configure the cushions into couches, beds, chairs, slides or even forts any structure that inspires them. The cushions are zipped into washable microsuede covers that come in a wide variety of colors that appeal to children and parents alike, such as Redwood (a warm, earthy brick) or Atlantis (peacock teal).