Fashion/textiles
Finnish textiles raise standards for green lifestyles
Innovation is bursting at the seams in the Finnish sustainable textile ecosystem, where a solid engineering base is meeting a new breed of creatives to deliver us from fast fashion. Samuli Ojala
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Millennials have been accused of ruining a great number of things from dinner dates to napkins and relationships. Whilst the recent renaissance of Juicy Couture, chokers or the Y2K aesthetic may have raised an eyebrow or two, there is a silver lining in the Millennial-led revival of noughties’ vintage.
This generation has also led the charge to cut through the environmental straitjacket of the fashion industry, rewarding companies committed to circular design, as well as easiness and transparency through digital tools.