Three Local Spirits Entrepreneurs Boldly Sail Into the Headwinds Taking a look at new brown-liquor peddlers Guidance Whiskey, Nashville Barrel Company and O.H. Ingram River Aged Whiskey Tweet Share Launching any new venture during a pandemic is risky. But releasing new artisan spirits can be particularly difficult, owing to the need to encourage sampling to create new fans. Yet even with consumers looking to get in and out of their favorite liquor store as quickly as possible, three local entrepreneurs are depending on their own ingenuity to establish new brands that are quickly taking off. Guidance Whiskey
Guidance Whiskey’s Jason RidgelPhoto: Daniel Meigs Tennessee State University grad Jason Ridgel got into the spirits business through the side door. “I was living in Los Angeles working in medical equipment sales,” he says. “I would put on these events for doctors, and I saw that half the budget was being spent on alcoho