Roy and Sarah Belesario picked a sweet time to get into the peanut butter biz.
The married couple launched Chap’s Hand Crafted Peanut Butter in June 2020, the same month an article with the headline Peanut butter popularity spreads during COVID-19 (we see what they did there) appeared in a Texas farm journal.
In that particular story, a spokesperson for America’s National Peanut Board reported that sales of peanut butter had more than doubled since the onset of the coronavirus. He attributed the reason to people staying home more often and looking for quick meal options, adding, We have been asked how business is and, while you never wanted it to be because of a pandemic, peanut butter is booming right now.