and it s always the stories that break when you are in the middle of something else i was actually in the middle of doing some filming, i wasn t on edition. i was having to move, i was on whatsapp. our information was, and i went back and forth about this, and i can t give too much detail, is that maybe she was not entirely adverse to being photographed. right. 0k. er, can you elucidate a little? no. she wanted to get her side of the story up there. i don t want to elucidate. all right. we do go into a lot of particularly, my early decision was not to put her on the front. interesting. we re pretty careful. i think all of us, as editors, very much feel the right people should be taking the public hit. right, 0k. of course, martha isn t here to give her side of the story, but we hear what you re saying. tobyn, you also ran stories on mr hancock s wife, as well.
campaign. i think it is headlines like that projected with campaign. i think it is headlines like that projected with vigour- campaign. i think it is headlinesl like that projected with vigour that do bring like that projected with vigour that do bring about like that projected with vigour that do bring about change like that projected with vigour that do bring about change in like that projected with vigour that do bring about change in this - like that projected with vigour that| do bring about change in this case, political do bring about change in this case, political change, do bring about change in this case, political change, but do bring about change in this case, political change, but there - do bring about change in this case, political change, but there are - political change, but there are other political change, but there are other stories political change, but there are other stories that political change, but there are other stories that we - political c
as perhaps you would have got if people bought a physical copy? the physical copies of our paper went up considerably that morning on friday, and also on the morning of sunday morning which was the day after the race or nation. the people rest of the new stand to buy more copies. during lockdown times, we haven t been able to sell as many copies because shops have been close, thankfully things are opening up now. but digital come fascinating story. that video, when we put the video out there, it s been the biggest, most viewed video in the sun s history. i think the reason for that is people really wanted to see for themselves is it true, is it real? sometimes you can look at a grab at the picture and really wonder what is the circumstances, is it that bad, could it have been faked? and when you watch the video, you know this is real. the traffic to our website
done over but in some of the campaigns we have done over the but in some of the campaigns we have done over the past but in some of the campaigns we have done over the past decade but in some of the campaigns we have done over the past decade and - but in some of the campaigns we have done over the past decade and in- done over the past decade and in this year done over the past decade and in this year with done over the past decade and in this year with our done over the past decade and in this year with our mail done over the past decade and in this year with our mail force - this year with our mail force campaign, this year with our mail force campaign, which this year with our mail force campaign, which raised - this year with our mail force | campaign, which raised over this year with our mail force - campaign, which raised over £25 million campaign, which raised over £25 million in campaign, which raised over £25 million in a campaign, which raised over £2
there, and emily decides what she ll do and tobyn and his folks will decide what they ll do, but you set the hare running. do you feel comfortable about that when it comes to the kids and martha? there s always the decision you have to make when you weigh up to the public commission to have a right to know how the health secretary has been behaving versus the right to privacy of his family. ifelt strongly, and i think everybody agree with me, the lord chiefjustice, the justice secretary, the lord chancellors all agree the story was in the public interest. so, that s what you weight up on a daily basis on stories. yeah, of course. let s broaden in the discussion. tobyn, the mail turns a century and a quarter old this year. sum up its role in the public life during the digital age. well, i think fundamentally, its role is to give a voice -