Retail investors have failed to enjoy the boon of recent stock market rallies, as they turned out to have purchased trending stocks related to post-pandemic reopening and secondary batteries at their peak prices. According to bourse operator Korea Exchange (KRX) on Monday, the monthly average rate of return for the 10 most-purchased stocks by retail investors stood at minus 2.46 percent in May.
By Kim Jae-heun
Last year, AmorePacific gave up its No. 1 cosmetics firm position in sales to LG Household & Health Care (LG H&H) after reporting 4.93 trillion won ($4.4 billion) in sales compared to the latter s 5.55 trillion won.
In response, AmorePacific declared that it would go all-out in its online business to reclaim its former title, while LG H&H promised to maintain its current position through global diversification.
Until recently, AmorePacific had decided not to focus on the e-commerce sector as it believed it would have to offer discounts for online products, which could impact sales at its physical outlets. Franchisees of its sub-label skincare brands also agreed with this strategy.