Online fashion platform Musinsa Co., a familiar name among Gen Zers and millennials in South Korea, is ready to go global. This month, the Korean company is set to launch its Japan-based operations and venture into the European markets.
On Jan. 21, the Korean fashion platform announced a strategic partnership with iDEAL People, a multi-line brand agency with expertise in fashion shows both domestic and international, as well as wholesale distribution for overseas markets.
Musinsa will be enlisting iDEAL People s help to introduce Korean designer brands to the global market. The investment amount has not been disclosed. We re ready to make another jump by expanding abroad. We are committed to bridging Korean brands and overseas markets, said a Musinsa official, explaining that iDEAL People s experience will help facilitate the process.