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Got milk? Not this generation

As more and more start to favor milk alternatives, some are trying to bring dairy milk back into the conversation.

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Milk Is Going After the Not-Dairy Crowd: Gen Z - The New York Times

Alarmed by dwindling sales to Gen Z, the dairy industry is going all out to get younger Americans on the milk train.

Times squareNew yorkUnited statesAuburn universityHampton searcyKatie gualtieriEmily sundbergRebecca kelleyJohn crawfordMaridelis morales rosadoEric adamsCurt covingtonGlenn thompsonElise stefanikTaylor swiftYvonne zapata

Got Milk? Not This Generation

To the marketers trying to reboot milk as a sports drink for Generation Z, Yvonne Zapata seemed like the perfect

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