On the day she appeared in court for the first time in her life, Leena Ghani found it difficult not to squirm in front of the judge. She realised within five minutes that the cushioned seat she was on was infested with bedbugs. You could sit right on the edge of your seat and hope to be spared, or, as she shows me on the day I accompany her to Karachi’s city court in February, you give it a good thump. That was her second lesson. The first: she was dressed entirely inappropriately at that appearance, in a comfortable
They agree that the idea of combining orphanages and old age homes is worth considering.
Each Ramazan, Surf Excel presents us with unique ads that combine powerful messaging with beautiful visuals to encapsulate the true spirit of the holy month.
This year, the brand is helping us understand the concept of
neki a little better by suggesting a ‘home for all’, where the old and the orphaned can find love and peace in each other’s company.
To further this discourse, the brand got together prominent local influencers, like Aamna Isani, Maliha Rehman, Amna Niazi, Momin Ali Munshi, Hunaina Rasool, Faiza Saleem, Daniyal Sheikh, Hassan Choudary, Manahyl Shafiq and Humna Raza, on a Zoom call to talk about the new advert.