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Photo or video booths could be the future of innovative retail concept stores that empower consumers to personalise beauty products as the trend shifts away from being expert-led (Getty Images) The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
Personalisation had long been on the beauty agenda, with many small and major brands sharpening offerings in recent months – L’Oréal, for example, launched its Perso device and Beiersdorf its O.W.N face care line – and there were many innovations on the horizon among global beauty brands in skin care, colour cosmetics and fragrance.