Sea shanties, the word "cheugy," feta pasta and Rush Tok were all fleeting internet obsessions over the past year. But what do such "garbage trends" say about our cultural condition?
Sea shanties, the word "cheugy," feta pasta and Rush Tok were all fleeting internet obsessions over the past year. But what do such "garbage trends" say about our cultural condition?
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Cheugy can describe anything that is untrendy, but is most frequently used to refer to things considered vaguely mainstream in the early Noughties and 2010s - offering a new way for Gen Z to “troll” millennials, reports Vice.
The New York Times (NYT) says the term can be used to describe someone, often a millennial woman, who is “trying too hard”, while the London Evening Standard says to “think Basic Bitch 2.0” to get the idea. The general consensus is that cheugy describes an inoffensive lack of taste.
A 23-year-old software developer is credited by the NYT with coining the term. Gaby Rasson began identifying cheugy trends as a student at Beverly Hills High School in 2013.