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Storms today announced its strategic partnership with Smartie Pants to bring the Smartie Pants ad revenue management Software-as-a-Service (SaaS) solution to mobile game developers around the world. Smartie Pants is an AI-powered solution that allows mobile game developers to increase their eCPM [2] by up to 87% by enabling automated waterfall and bidding optimisation using machine learning algorithms. Smartie Pants maximises the value of in-game ad inventory by working as an additional layer to ad mediation platforms. (Credit: Storms) The partnership between Storms and Smartie Pants will see the former steering the commercialisation of the Smartie Pants solution globally, while the latter will remain committed to bringing new improvements to the solution, as well as managing customer success and expanding the solution compatibility with more ad mediation

Margareta anastasiaBoyana nikolovaShainiel deoBenjamin pommeraudSk telecomSmartie pantsChief growth officerTwo yearsHalfbrick studioStars horse racingHalfbrick studiosRevenue per daily active userCost per milleஸ்க் தொலை தொடர்புதலைமை வளர்ச்சி அதிகாரிஇரண்டு ஆண்டுகள்