just the latest marker in the rise of women s sports, but with fans and brands hungry for more, are the building blocks in place to fulfil all that potential? i will be discussing all that with the director of the english women s football association soccer to many of us. and a four time us olympic medal winner now running the sports innovation lab that focuses the spending focuses on the spending habits of women sports fans around the world. plus, levelling the playing field why is there such a difference in pay between men s and women s sport? when will that gap start closing? i ll find out from sophie goldschmidt, who has hammered out deals from basketball to rugby to golf and brought in equal prize money to the world of surfing. she s now the big boss of us ski and snowboard. wherever you rejoining me from around the world, a warm welcome to the show. women s sports is on the rise. here in the uk, the recent euro women s football championship drew record crowds at sta
for me, i have loved my first eight months on the job. snow sports is that a real tipping point. i now have an even deeper appreciation for what these athletes are doing. when you talk about superhuman, it is interesting, formula 1 comes up is interesting, formula 1 comes up at the moment, but when you compare those drivers to what the downhillers are doing, they go 100 miles an hour without anything around them, putting their bodies on the line in a way i don t think any athletes elsewhere are doing. the same with the half pipe athletes, jumping ten feet or more above the top of the pipe, if they get it wrong, if they are off by an inch, they can be in a very treacherous situation. for me, look, for good and bad reasons, dangerand me, look, for good and bad reasons, danger and really understanding how much risk people are taking draws attention, it draws in viewers, so there is a real opportunity for us to bring to life in a more meaningful and relatable
the prospects. it was a bit of a warrant. a fantastic time for sports to start. we were in the midst of covid, getting ready for the olympics, looking to transform the organisation in various ways. i have loved my first eight months on the job. snow sports is that a tipping point. i now have a deeper appreciation for what these athletes are doing. when you talk about superhuman, if one comes up a lot at the moment, when you compare f1 drivers to what down hello so doing, they are going 100 miles are now without anything around them, putting their bodies on the line in a way that no other athletes are doing. the same with half pipe athletes, jumping ten plus feet