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YouTube
I am obsessed with Hailey Rhode Bieber’s YouTube channel in ways that conflict with my sensibilities. It’s boring, but soothing and beautifully manicured, but also unintentionally anarchic she has a series where she makes food with guests IN HER BATHROOM!
I’m confused and disgusted, but I can’t look away.
Within just two months, the model and influencer has convinced over 1.1 million people to follow her channel. Two weeks ago, she shared a photo of the silver and gold plaques YouTube awarded her for hitting major follower milestones, something that would have taken an average creator years to achieve. The feat is astounding, in terms of the speed of the rise and the numbers, but it also feels like a huge hack of the YouTube ecosystem.