The Drinks Business
25 February 2021 By Lucy Shaw
David Beckhamâs Scotch whisky brand, Haig Club, has released a new limited edition artist bottle designed by based London-based street artist Remi Rough.
Known for his use of bold colours and geometric shapes in his novel take on graffiti, Roughâs works can be found in London, Paris and New York.
His use of neon pink has become a mainstay of his unapologetic, abstract style, which seeks to prove that art can be appreciated by all.
âI love surprising people with intense colour and this design for the Haig Club bottle is no exception. Art is for everyone and people need colour in their lives more than ever right now. I hope the collaboration continues to show how art can be enjoyed no matter the size or type of canvas,â the artist said.