February 19 2021, 12:07 pm | BY Kim Shaw | 2 Comments
In a year full of changes, HSBC Singapore has stood out to champion changemakers with their multi-year brand platform “Why Stop Here?” via Wunderman Thompson Singapore.
Over the past few years, HSBC Singapore had strengthened its position as the global leader in sustainable finance. But in a year of crisis, HSBC Singapore reflects on the values of a resilient “never-say-die” Singapore, and they issued the challenge to customers and most importantly, to themselves, “Why stop here?” The future-fit brand platform inspires HSBC’s customers, employees, wider society, and the bank to constantly seek to grow, develop and improve.