Kinga Krzeminska/Getty Images(NEW YORK) Costco Wholesale is cracking down on customers sharing membership cards at the self-service checkout.
The big box retailer will require shoppers at the self-checkout kiosks show their membership cards with their photo before they can begin scanning after the company noticed non-members were borrowing the non-transferrable cards to get in the warehouse.
"Those Costco memberships equal revenue and profits for Costco, the retailer. So when that membership gets shared, Costco ends up losing money and losing profits," Hitha Herzog, chief research officer at H Squared Research, told GMA.
"Costco is able to keep our prices as low as possible because our membership fees help offset our operational expenses," the company wrote in a statement. "We don t feel it s right that non-members receive the same benefits and pricing as our members."
The policy is not new for Costco, where employees regularly scan a membership card
Costco Implements Stricter Policy To Prevent Membership Card Sharing At Self-Checkout
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