"There s no doubt that Shein is a disruptor. They have come into the market and grown very fast, which I m sure has surprised H&M," said Adil Shah, portfolio manager at Storebrand in Oslo, which holds H&M shares. H&M s sales fell 4% in its fourth quarter, losing ground to Zara, whose parent company Inditex saw sales growth of 7% for its most recent quarter.
SPONSORED | 'For this collection, we were inspired by long days in the sun that effortlessly move into shimmery nights,' says H&M concept designer Eliana Masgalos