walls and only sustainable fish species are on the menu. guy harvey inc. is a multimillion-dollar business now. about 10% of everything sold goes back into one of his eco-organizations. i always say, it takes cash to care. and that s why i m, we formed the guy harvey research institute. we formed the guy harvey research foundation two years ago to be better able to raise money and carry out ocean research and education. most recently, he s taken on the plight of sharks. hunted for their fins, the loss of these predators could affect the ocean s fragile balance. harvey s recent ultimate shark challenge was catch and release. the sharks were tagged for study, not a single one strung up on the dock. sharks are also in danger in the gulf of mexico. because of the bp oil leak. and harvey fears other fish are at risk, too. he s planning a new line of