platforms, on this platform. we don t think we should be advertising on twitter. i tell them, no, you shouldn t be. you shouldn t be investing your money with a brand that s become a toxic brand. i think that s a big issue for elon musk. he seems to be taking the attack that he ll dig in deeper despite the loss of advertisers. he thought he d believe them. and that s not working. he s digging in deeper with his rhetoric. at the same time, he s offering these huge incentives to get people to stay. which means he is, despite digging and deeper, feeling the pressure. what s interesting, than, during the logo thing that was going on with fuentes one of the things he said, oh, this guy fuentes is gonna be tooting for my account. it s sort of though they re all holding hands and jumping off the cliff together. they re all losing their brand identities. kanye s desert