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Can Motorbike Taxis Fix Africa’s E-commerce Problem?
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By Anne Kidmose
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WHY YOU SHOULD CARE
The continent’s poor connectivity has deterred even Amazon from entering the e-commerce market there. Motorbike apps are trying to fix that.
By Anne Kidmose
February10, 2021
They’re often the only solution to the chaotic traffic plaguing the continent’s biggest cities.
Motorbike taxis may prove to bridge the logistical chasms that have held even giants like Amazon back from e-commerce in Africa.
Running late for a job interview or about to miss a flight? In many African cities, the solution is right around the corner, where readily available motorcycle taxis will take you almost anywhere in a matter of minutes. Prized for their efficiency and dreaded for their overconfident drivers these taxis are an essential part of mobility on the continent.