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Gut health marketing is overwhelming shoppers

The maker of Activia tells us what matters most when it comes to effectively communicating information about gut well-being to consumers.

United statesActivia marie andrSebastian straubeKarenk leeEllina lytvyakGut health trackerDanone canadaActivia canadaHuman gut microbiomeYoutube videosRenuca modiNot complyingCanadian food recommendations

The majority (57%) of Canadians want to improve their gut health, but don t know how

96% of Canadians have a gut health score below 50%, with over half (56%) suffering from gut upset at least once a month Despite 93% considering their gut.

Andrea hardyCanada gut health expertGut healthActivia gut healthCertifiedb corporationActivia gut health trackerGut health programActivia gut health programGut health trackerGut health challengeSenior marketing directorYogurt categoryRegistered dietitianDanone canadaDairy free

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