Brookston Beer Bulletin
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Historic Beer Birthday: Gustave Amos
Today may be the birthday of Gustave Amos (1840-1910), but the exact month and day is unknown. He was a Protestant Lutheran originally from Wasselonne, in northeastern France. He founded the Brasserie Amos in 1868, which was located in Metz, which is part of the Moselle, which is in the Lorraine area of Eastern France. His father, Jean Amos, owned and operated a candle factory, then a soap factory, but it was his Uncle Edouard, who was a local brewer, that introduced Gustave to brewing when he was very young. The Amos brewery kept growing and doing very well, but in 1910, Gustave was killed in accident when he was struck by a cab right outside the front door of the brewery. His son, Gustave Amos, Jr. continued to run the brewery and it stayed in the family until his great-grandson, Gérard Frantz, sold the brewery in 1988 to the German group Karlsberg (called Karlsbräu outside Germany to avoid confusi
Brookston Beer Bulletin
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Beer In Ads #3585: Biere de la Brasserie Amos
Monday’s ad is for Biere de la Brasserie Amos, from 1962. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brasserie Amos, which was founded in 1868 in Metz, in the department of Moselle, which is located in the Lorraine region of Eastern France. The brewery was founded by Gustave Amos, and remained in the Amos family until 1988, when it was sold to the German company Karlsberg, which is known as Karlsbräu outside of Germany to avoid confusion with the Danish Carlsberg. They closed the brewery in 1993, but continue to brew the beer at one of their other breweries, Brasserie Licorne, located in the Alsace. I don’t know who created this poster.