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Entain seals “global innovation alliance” with Verizon
17th December 2020
| By Robin Harrison
Entain, the gaming giant formerly known as GVC Holdings, will collaborate with media and technology giant Verizon Media to develop new interactive sports and entertainment products, including a virtual reality offering that incorporates gaming elements into the sports viewing experience.
The partnership aims to act on findings from research commissioned by polling specialist YouGov and commissioned by Entain, which revealed that technology use is shaping gaming and entertainment consumers’ behaviour.
In particular social media has become a key element of the consumer experience while immersive experiences, the research found, driven by adoption of virtual reality and the roll out of 5G internet, are accelerating adoption of both gambling and esports.
FOR IMMERSIVE TECHNOLOGY, GAMING AND SPORTS Verizon Media will develop first of its kind VR experience for live sports viewing as part of deal with Entain Gaming and Entertainment 17 December 2020 - Entain plc (LSE: ENT), the international sports-betting and gaming operator (formerly known as GVC Holdings) and Verizon Media, the global media and technology company, today announced a global innovation alliance to develop new opportunities across interactive sports and entertainment. Entain brands include Ladbrokes, bwin, partypoker, and BetMGM in the United States, which is co-owned with MGM Resorts. The new alliance coincides with initial findings from new research for Entain by YouGov, revealing that the use of technology is increasingly shaping consumer behaviours in gaming and entertainment around the world, notably in the United States and Australia. Social media has become central to consumer
Entain joins up with Verizon Media for VR integration Share
Verizon Media which will deliver new virtual reality (VR) experiences for live sports viewing.
The gambling operator will work alongside Verizon Media to ‘combine live sports viewing with interactive layers of sports data and gaming’, allowing bettors to ‘participate in sports events, check data, socialise with friends, and place bets on Entain platforms’.
“To win in the future we need to understand where consumers will be in five, ten years’ time and work with other global businesses also investing in that,” said
Shay Segev, CEO of Entain.
“We envisage consumers meeting at a game with friends, who could in fact be elsewhere, using virtual reality headsets to watch, interact and share the experience together and, potentially, compete between themselves at half time or feel like they’re on the pitch with the players.”
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