Rimmel London Announces Adwoa Aboah As New Global Brand Activist
USA - English
Share this article
Share this article
LONDON, May 6, 2021 /PRNewswire/ Rimmel London is proud to announce international model and mental health advocate, Adwoa Aboah, as the new global activist for the beauty brand.
Celebrating bold individualism, Adwoa will be the face of major beauty campaigns and product launches throughout 2021 and beyond. Adwoa and Rimmel London are like-minded in advocating self-expression and believe in the freeing power of makeup, not to transform but to empower all wearers.
Adwoa Aboah for Rimmel London (PRNewsfoto/Rimmel London)
Born and raised in London, Adwoa began modelling at the age of 18 and landed her first VOGUE cover at the age of 22. Having modelled for some of the world s most internationally renowned and iconic fashion houses, Adwoa now joins a long list of trailblazing women who have previously been the face of Rimmel London, including Kate Moss, Georgia Ma
“I think brands are realizing that the things that worked before, just don’t anymore,” Adwoa Aboah tells me over a Zoom call. The British model, who was born and raised in London, has just been tapped as the new brand activist for Rimmel London, and will appear in campaigns for the beauty brand throughout the rest of 2021 and beyond. “If brands want to have longevity, then they’re going to have to be more inclusive in not only their imagery and the stuff that we all see, but also in their offices, on set, and in their boardrooms.”
An outspoken advocate for more diversity in the beauty industry, Aboah says she’s proud to partner with Rimmel London because of the brand’s full backing of her message, and their trust in the way she delivers that message. “I’m excited because Rimmel is aligning themselves with me and everything I stand for in regards to my activism,” she says. “And I’m glad that my opinion matters and that being myself is key to creating great i
Stephane Cardinale - CorbisGetty Images Leave it to Kate Moss to lead the fashion industry’s charge into a new era.
At the end of last week, it was announced that the top model will be venturing into the realm of non-fungible tokens, known as NFTs, by auctioning off her own series of digital works. As the latest form of cryptocurrency to go mainstream, NFTs have become the topic of conversation within just about every community, and with Moss positioned at the intersection of both luxury fashion and art, she is putting her own unique spin on the trend. Taking the concept of owning and trading digital assets to the next level, the supermodel is working with art collective MITNFT to give customers a chance to purchase limited-edition videos offering glimpses into some of her most intimate moments.
Share this article
Kate Moss has become the latest big name to release their own NFTs, with the legendary model announcing a partnership with anonymous art collective Moments in Time. Moss’ NFT release will feature three single-edition short videos, each of which was filmed in Moss’ home, car and in her own clothes.
This approach gives the videos a more intimate feel, showing Moss sleeping, walking and driving. Explaining the project to
Vogue, Moss said, “Art for me has always been about the moment. Time is the thing that there is never enough of and that waits for no one; I’m intrigued by who will want to own a moment of mine.”