When Liu Min launched her brand Ms MIN on the e-commerce platform Taobao, many people asked her the logic behind choosing to open a store on the internet despite being an independent designer in London.
After striving for years to establish her brand, the fashion designer from the city of Xiamen, east China s Fujian Province, is determined to stick with her choice. Like many other designers, she interacts with customers online garnering more ideas for her original design.
I kept thinking if online retailers are supposed to cater to the public? Is online business against independent designing? Liu recalled.
Initially, Liu had a small team and she had to be a fitting model herself. But thanks to customer feedbacks, Liu managed to improve her design.