nbc s gabe gutierrez joins us from a gun shop in smyrna, georgia. what kind of jump in sales are you seeing? hi, richard. good morning. the manager here at adventure outdoors says business has nearly doubled since this time last year. the holidays are typically busy. but gun shops haven t seen a surge like this since president obama s re-election. at this gun range outside atlanta, business is booming. i m here to promote safety for my grandchildren. reporter: just in time for christmas. a semi-automatic. ever since the paris attacks, we had a lot of customers coming in buying, you know, first guns, buying guns to protect their homes, their families, and themselves. reporter: louis cole was on the hunt for the perfect gift for his wife. this is her. like any good husband, i ask for the list of christmas items that you would like to have and one of the items was a firearm.