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Merman s Nicole directed the campaign for Hey Human
Merman director Nicole Ackermann captures Guinness Everything Is Possible TV spot for the African market.
Siobhan Murphy, joint MD and executive producer at Merman: “This Guinness spot is Nicole Ackermann’s ‘first for us at Merman London since she signed. We have been working with her on some big scale projects such as Gillette, Lexus and American Airlines with our Merman US side, but nothing here…yet. So we were thrilled when we landed this one, ‘Everything is Possible’ against some formidable talent. Nicole’s background as a director researcher certainly helped in terms of her treatment as they are so detailed and emotive. She captured the spirit of this with a mind-blowing moving image treatment along with a little help from her friends. It did the trick and the agency and client were sold. Looking back on the treatment, it is virtually match-cut to the final film, which is no