A Guinness commercial has won a TV Creativity award from Thinkbox Academy. "Welcome Back," created by AMV BBDO in London, was voted the best TV ad to debut in May-June, and beat four others to claim the Thinkboxes award.
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A lone pair of socks on a clothesline. An empty telephone booth. An overflowing garbage bin. Two elderly women chatting from a safe six-foot distance. All of these scenes offer a strikingly cinematic look at a United Kingdom brought to a halt.
And yet, there is something subconsciously familiar about all of these scenes. Each shot resembles a Guinness – à la Tootsie Roll’s iconic ‘whatever it is I think I see’.
The many images in the film share a black-and-white thematic look, which call to mind the black-and-white contrast of a Guinness stout topped with a frothy, white head. “As fans of the brand ourselves, we started to miss the iconic black pint so much that we began seeing them everywhere, in the most mundane objects,” say Jack Watts and James Cambridge, creatives at AMV BBDO, the agency that brought the campaign to life. “Because the pint is so visually familiar, you can’t avoid seeing it when you have it on your mind.”
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The pubs are open! In honor of this long-awaited moment, Guinness, the Irish beer so iconic that bartenders the world ‘round are taught how to correctly pull a pint, has today unveiled a campaign celebrating the pour we’ve all been waiting for.
A lone pair of socks on a clothesline. An empty telephone booth. An overflowing garbage bin. Two elderly women chatting from a safe six-foot distance. All of these scenes offer a strikingly cinematic look at a United Kingdom brought to a halt.
The many images in the film share a black-and-white thematic look, which call to mind the black-and-white contrast of a Guinness stout topped with a frothy, white head. “As fans of the brand ourselves, we started to miss the iconic black pint so much that we began seeing them everywhere, in the most mundane objects,” says Jack Watts and James Cambridge, creatives at AMV BBDO, the agency that brought the campaign to life. “Because the pint is so visually familiar, you can’t avoid seei