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Swiss watch brand Parmigiani Fleurier has appointed Guido Terreni (pictured), former president of Bulgari’s watchmaking division, as CEO.
He replaces Davide Traxler, the veteran watch executive who was appointed the company’s head in 2018. A company statement said that Traxler has “decided to pursue professional opportunities outside the group.” He has also resigned from the company’s board.
Terreni, 51, joined the watchmaking division of the Bulgari Group in 2000, and was appointed president of Bulgari Horlogerie in 2010, serving as its head until 2020.
In that role, Terreni “turned Bulgari into a fully fledged premium watch brand” that won “57 international watchmaking prizes and 6 world records in the area of ultra-thin movements,” said a statement from Parmigiani Fleurier.
11 Jun 2018
Purely as a watch brand, Bulgari has been easy to overlook: you’re more likely to associate the Italian maison with fine jewellery, perfumes or luxury hotels than with making timepieces. But don’t imagine the last of these is any kind of afterthought or sideline. Bulgari’s first wristwatch dates back to 1918, and although a proper subsidiary wasn’t established until 1980, the brand has a surprisingly rich heritage in watchmaking and has become a significant presence within the industry.
Bulgari’s rise was accelerated by the acquisition in 2000 of the brands Gérald Genta and Daniel Roth (GGDR), both highly regarded for their watch designs and expertise in high-end movements, as well as their significant manufacturing capabilities. This, and later acquisitions of dial and case-making facilities transformed the Italian brand into a full-service manufacture, providing it with the capacity and credibility to become a big player in Swiss watchmaking. Now Bulgari w