analyst. rob, i don t think there is a company out there that produces a product where the consumer feels a more direct connection to the founder of the company, to the guiding creative genius of all the products that apple has released. that experience of opening apple packaging, whether it be for the ipod, whether it be for a mac, the phone, it feels as if steve jobs has designed every moment of that. every moment of the unpacking before you even turn on the machine. well, he did. i mean, at apple he was the super-user. he was their focus group. the products were built to his specifications and had to meet his personal approval. unlike no other ceo in the technology segment or most other segments, he took a personal interest in the products and to a large extent that s why apple didn t have too many of them. it actually had a very small
jobs leaves behind a wife and four children. george lewis, nbc news, los angeles. i m rejned now by rob enderle, a technology industry analyst. rob, i don t think there is a company out there that produces a product where the consumer feels a more direct connection to the founder of the company, to the guiding creative genius of all the products that apple has released. that experience of opening apple packaging, whether it be for the ipod, whether it be for a mac, the phone, it feels as if steve jobs has designed every moment of that. every moment of the unpacking before you even turn on the machine. well, he did. i mean, at apple he was the super-user. he was their focus group. the products were built to his specifications and had to meet